Matchmaking has a famous business-model gap: the full service is a four- or five-figure engagement that only a sliver of your audience will ever buy, and everything below it tends to be given away. The free consultation call that runs an hour. The DM asking you to "take a quick look" at a dating profile. The friend-of-a-client who wants to debrief a confusing third date. You built an audience by talking about modern dating with actual expertise — and the monetization options have been "$5,000 package" or "free," with nothing in between.
Cheddify is the in-between. One link in your bio leads to your page, where someone pays as a guest in the browser — no account, no awkward payment request — and either connects with you live, books a session, or sends a paid message. You take calls on the Cheddify app, per-minute billing runs on a live meter, and payouts arrive via Stripe. The free consultation becomes a paid intake call that filters for seriousness far better than any questionnaire; think of it as the get-paid version of your Calendly link.
What matchmakers sell on Cheddify
- Intake calls. A booked 30-45 minute conversation about what the client is looking for, their dating history and patterns, and whether your full service is the right fit. Charging for intake repels tire-kickers and attracts exactly the committed clients matchmaking depends on — and you can credit the fee toward a package if they sign.
- Dating profile reviews. A 20-30 minute teardown of their photos, bio, and prompts on the apps: what signal they are actually sending versus what they intend. This is the single easiest offer to sell from social content.
- Post-date debriefs. A 15-20 minute call after a promising (or baffling) date. Clients love these; they turn one-time buyers into regulars.
- Texting and messaging strategy. Live per-minute calls for in-the-moment questions — reading a conversation together and deciding what to send is a genuinely fun format.
- Paid DMs. "Is this a red flag?" is the paid DM use case in its purest form. Set a price and answer on your schedule — see how paid DMs work.
How to price matchmaking calls by the minute
Dating and relationship consultants commonly charge $3 to $8 per minute on per-minute platforms. Coaches earlier in their matchmaking careers convert well at $3-4; established matchmakers with a track record of engagements and marriages commonly sit around $5; boutique matchmakers whose full service runs five figures price single calls at $6-8, positioning them as an accessible taste of a premium brand. Keep a 15-minute minimum on live calls, and let the profile review be your entry-priced offer. This guide covers the pricing logic.
The math on a real call
Run a 30-minute intake call at $5 per minute. The client pays $150, plus roughly 3% card processing added on their side. Cheddify's fee is 20% plus $2 per call: 80% of $150 is $120, minus $2 leaves $118 to you, paid out through Stripe. Five intake calls and a few profile reviews a week is comfortably over $2,500 a month — and every intake call is also a qualified lead for your full service, one who has already paid you once.
The honest part
Cheddify will not introduce you to a single client — no small irony for a matchmaker, but worth stating plainly. There is no marketplace, no browse page, no discovery: your page is reachable only through your link. Your dating-advice content, your podcast appearances, your happy couples telling their friends — that is the demand, and Cheddify is the conversion layer that turns it into paid conversations instead of free ones. If people already slide into your DMs for dating advice, you have everything this needs. Read how coaches sell their time for the broader playbook.